Direct Mail: 2015 Year-End Appeal
Role: Copywriter, Graphic Designer
The goal for most fundraising campaigns is fairly straightforward: raise as much money as possible. But when you create a campaign that tells the stories of those directly impacted by the compassion of a donor, you get more than the equivalent of an online bake sale. You get buy-in. You get donors that believe in the mission, and are inspired to give instead of being guilted. The stories I wrote for this campaign were honest, but optimistic and effective, and lead to a 20% increase in year end giving.