Social Media Contest: Bounty Basket Sweepstakes
Role: Concept Creator, Social Strategy
Who doesn't love hand turkeys? The inspiration behind this concept wasn't just about this strangely prevalent Thanksgiving custom. It was about creating an original, themed competition to engage fans with the company's titles in a new, original, and ultimately successful way. By utilizing the Woobox app through the company Facebook page we made the contest easy to participate in, and by requiring entrants to provide us with their names and emails, we acquired a cornucopia of users, too.